Showing posts with label Tevet. Show all posts
Showing posts with label Tevet. Show all posts

Wednesday, April 30, 2014

How much stuff costs

I had a conversation with a colleague the other day from a nearby Jewish federation about "how much things cost" for JDC services around the world.

Bearing in mind that costs differ from community to community, and equivalencies aren't as simple as you'd hope ... here nonetheless are some basic illustrative 'unit costs' that give you a good sense of the kind of tzedaka (charity) opportunities you can have when you make a donation.

$180 sends an Israeli with a disability to an independent living skills workshop, like computer skills, healthy living, household management.

$300 send an at-risk Israeli kid to a business entrepeneurship program, helping ease his or her transition into society and keeping them safe and off the streets.

$1000 sends one kid to the Szarvas summer camp in Hungary, changing lives and renewing Jewish community across Europe.

$1750 can cover the cost of an elderly client with food, medicine, home care and winter relief in the former Soviet Union.

$2150 can allow an Israeli woman to take part in a 'Woman of Valor' Employment program, shifting her from economic dependence to independence, and changing the face of Israeli society.

If you're looking for a way to make a difference - a real, powerful, personal difference - in one person's life, consider these ideas when you go to make a gift.
And if you've already made that gift, directly to the Joint or through your federation, then know how grateful we are - on behalf of the people above, and all those whose lives you've enriched, empowered and rescued.


Friday, April 25, 2014

Cheap ain’t always a bargain

I had a fascinating conversation the other day with a colleague in JDC-Israel. We were talking about employment centers, specifically those for the Haredi (Ultra-Orthodox) population. You can read more about this subject here and also here

When we look at Haredi employment, we look at two levels:
The “inputs” – how much do we need to invest per person
The “outputs” – how much do we invest per success story.

So, for example, how effective (cost-wise) is an employment-training program? Especially in a unique society with cultural and educational challenges and horizons that shape their view differently?

When you look at the number of participants, compared to the number of graduates placed in a ‘good’ job? Or retaining that job after six months? Or promoted after two years?
Sometimes the ‘cost’ of a program isn’t what you think. 

For example: an employment center that refers thousands of people after an interview and a quick class looks like it’s “cheap” for the price. But only a small number of graduates stay employed after a year. 

But an employment center that invests in interview skills, workshops, courses, may look more “expensive” per capita. Yet in the long-term its graduates have good jobs and upgraded positions. 

That’s what success looks like.

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Thursday, December 19, 2013

Earners and Learners

I had a fascinating meeting with some of my colleagues recently who are dealing with issues of Haredi (Ultra-Orthodox) employment in Israel. I knew we were going to have an interesting meeting when one of my colleagues, who herself comes from the Haredi world, framed the entire conversation in one sentence. “Haredi women,” she said, “are a society of earners. Haredi men are a society of learners.”

What’s important to note here, though, is that Ultra-Orthodox society isn’t black-and-white. It’s not monolithic, there’s a huge variety of cultures within. “Haredi” is more of a self-definition … but there are some common themes in all Haredi society:
·        -  Torah is in the center of life
·         - You get married early
·         - Women mostly go to education for employment (95%), so therefore it’s a very crowded and underpaying sector.


What we need to do is find ways to respect the Haredi way of life, while developing menus of services that are culturally sensitive and appropriate … to help the learners also become earners, and help the earners move from dependence to independence.


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Thursday, June 20, 2013

Druze excellence

Meeting Yifat was a rare treat.

She is the founder and Director of “IT-Works,” which partners with JDC to help Arabs in Israel find quality hi-tech jobs, especially in the Druze sector. The program is called "Excel HT" (as in: "excel in hi-tech")


Many Druze Israelis who get a university-level education don’t succeed in getting great jobs. 
There are several reasons for this:

(1)   They don’t have the connections to Israeli business networks (networking, etc) and they don’t have a real community leadership that can connect them to these business networks.

(2)   There aren’t enough role-models for them: there are lots of Arab-Israeli teachers, so people assume that this is what you’ll become.

(3)   There's still discrimination (I sat with Amran, who’s in charge of the Leadership Track of this program. She told me a story that I’d heard in various forms in other circumstances – she and a Jewish friend sent their resumes out to various hi-tech firms. Her friend got callbacks. She didn’t).

(4)   So … therefore there’s a vicious cycle. They're not trying, so there’s very little chance of success.


The Excel HT program is a JDC partnership with the Prime Minister’s Office and other generous supporters. We’re helping 150 young Druze and Circassians each year find employment with training. Their first year had 83% placement! 
The Leadership track – an amazing partnership with the Ruderman Foundation, takes ten students each year as role-models, with 100% placement, in leading hi-tech companies.

Five years ago there were only two Druze from the town of Julis in hi-tech careers. Now there are 12.
These new recruits are role models. Excel HT trains them, guides them, supports them. They are ambassadors for change in their own communities.


Israeli-Arabs are 20% of the population but only give us 0.5% of the hi-tech sector. And at a conservative count there must be at least 8,000 open hi-tech positions waiting to be filled.

It’s a missed opportunity for everyone. 

Especially because there are almost no Arab women in hi-tech. Nearly every Arab woman who is working in hi-tech has been placed there by Excel HT ...



Sunday, June 9, 2013

Israel Prods Ultra-Orthodox to ‘Share Burden’

I took a mission last month to see JDC-Israel programs, including an inspiring visit to a Haredi program in the Israel Air Force. This is going to be one of the most important issues we face in Israel in the coming years...


Israel Prods Ultra-Orthodox to ‘Share Burden’

Rina Castelnuovo for The New York Times
An ultra-Orthodox man waited to be interviewed at Mafteach, a Jerusalem employment agency whose name means “key.” More Photos »
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JERUSALEM — One ultra-Orthodox job-seeker listed on his résumé, under technical skills, his success in building a hut on his porch for the annual fall harvest holiday and preparing his kitchen for Passover. Another brought a curriculum vitae handwritten on fax paper, folded in his pocket.
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Rina Castelnuovo for The New York Times
Ultra-Orthodox men waiting to be sworn in as soldiers in Jerusalem.More Photos »

Readers’ Comments

"How difficult can it be to devise parallel national service for those who cannot serve in the army for a wide variety of reasons. "
S.L., Briarcliff Manor, NY
When Binyamin Yazdi, an employment counselor, asks ultra-Orthodox clients their e-mail addresses, many respond, “What’s that?”
Israel has been consumed in recent months with the challenge of integrating the insular, swelling ultra-Orthodox minority, known as Haredim, into society. The animating theme of the last election campaign was a call for Haredim — and Israeli Arabs — to “share the burden” of citizenship, particularly in military service, and last week a Parliament committee approved legislation to end widespread draft exemptions for yeshiva students.
But while the draft is the emotional issue that has drawn thousands to protests, the low number of ultra-Orthodox men with jobs is much more important, with a dire effect on the economy in terms of productivity, taxes and the drain caused by welfare payments.
Because of Orthodox men’s commitment to full-time Torah study and a fear of assimilation, only a little more than 4 in 10 of them work, less than half the rate of other Jewish men in Israel, and their average salaries are 57 percent of other Jewish men in the country. Nearly 60 percent of Haredi families live in poverty, and by 2050 they are expected to make up more than a quarter of Israel’s population.
“It’s clear this is a situation which cannot continue,” Stanley Fischer, the departing governor of the Bank of Israel, declared this spring, a warning underlined in a recent report to the cabinet from the National Economic Council.
Without a radical change, cautioned Yedidia Z. Stern of the Israel Democracy Institute, “the Israeli economy will collapse in two decades.”
The urgent new focus by the government, which recently allocated $132 million over five years for training and placement, comes after years of lower-key private efforts, most underwritten by the Israel branch of the Joint Distribution Committee, a nonprofit group that helps poor Jews worldwide. The committee spends $10 million a year on Haredi employment.
There are many barriers to scale. Haredi schools teach little math, science or English: one recent study said graduates had the equivalent of zero to four years of secular education. The community shuns the Internet. Many men want to work few hours, and some refuse to work in offices with women.
“I’m always sort of looking behind me and seeing what is the distance between me and the people I left behind — I try to keep it a small distance,” said Yisrael Shlomi, 23, who is enrolled in a special college preparatory course for Haredim and wants to work in computers. “I have a kosher telephone,” Mr. Shlomi added, referring to a cellphone with restricted or no Internet access. “I still wear the same clothes, I’m speaking the same way.”
Mr. Shlomi said the first time he saw a non-Haredi newspaper was in the campus cafeteria the first day of class. The second day, he opened it. “The borders are getting a little fuzzy,” he said.
Avner Shacham, chief executive of Beit Shemesh Engines Ltd., which has $75 million in annual sales of parts for jet engines, said the Haredi men he had hired at his factory the past few years had had a hard time. The workers cannot read the English manuals for machines. They reject overtime because they want to attend afternoon prayers. The factory’s kitchens are kosher, but some complain they are not the stricter glatt kosher.
“We have rules — the rules are the same for everybody,” Mr. Shacham said during a visit to his plant last week. “It’s a question of performance. Are you willing to reduce the performance of the airlines? Are you willing to decrease the security in flying?”
While Haredi culture everywhere prioritizes Torah study, it is only in Israel that so many pursue it full time. It was not always this way: in 1979, 84 percent of ultra-Orthodox men worked, close to the 92 percent of other Jewish men, according to the Taub Center for Social Policy Studies in Israel. Employment rates plummeted largely because those who skirted army service by citing Torah study as their vocation were blocked from seeking jobs. The new draft law — which still needs to be approved by the cabinet and Parliament — would remove that obstacle. At the same time, the budget scheduled to be approved this summer would drastically cut the subsidies their large families rely on, adding another incentive to work.
Unlike in many religious communities, Haredi women work at higher rates than men — about 61 percent, according to the Taub Center — in part to support their husbands’ Torah study. But that remains below the 82 percent of other Jewish women, and the Haredi women tend to be in low-wage jobs.
Even before the new public focus, change had begun. The number of Haredim in military or civilian service jumped to 2,321 last year from 305 in 2007. The Joint Distribution Committee has helped place 12,463 ultra-Orthodox Jews in jobs since 2005 — a small fraction of the estimated 346,000 Haredim over 20 years old in Israel, but part of an uptick since 2002, when 35 percent of Haredi men worked, according to the Bank of Israel.
The number of ultra-Orthodox attending mainstream colleges has also more than doubled to 7,350 over the past six years, thanks in part to a committee-financed program of special preparatory classes.
“I felt I was isolated from what’s happening in the country, and if I was going to advance in life I had to know the society,” said Yehoshua Salant, a 25-year-old father who is in such a program, linked to Bar Ilan University .
“My parents are not proud of me,” Mr. Salant acknowledged. “The silence is thundering.”
Of nine young men in Mr. Salant’s English class one recent evening, two had fathers who worked — one as a rabbinical court judge, the other publishing religious books. The sons aspired to computer programming, social work, accounting, engineering, owning a business.
“I’ve been in the yeshiva eight years, and I see that I’m not really succeeding — it was hard for me to sit all those hours,” said a 24-year-old from Bnei Brak who spoke on the condition he be identified only by his first name, Haim. “I don’t plan to work in a grocery. I want a real salary.”
Many of those involved in the push to integrate Haredim said the recent public outcry had only stymied progress. Twice this month, ultra-Orthodox soldiers in uniform have been attacked in Haredi enclaves. Mafteach, the employment service whose name is Hebrew for “key,” has seen a slight drop in clients in 2013 after years of steady growth.
“The more you push people, the more they close inside,” said Naftali Flintenstein, who runs Mafteach in Jerusalem and, like his seven employees, is Haredi. “It has a feeling of imposition, or forcing.”
While many men are referred to Mafteach by banks where they have debts and arrive desperate for immediate work, the organization tries to steer them into career training programs. His own black hat and long coat on the bookshelf behind his desk, Mr. Yazdi, 26, makes clients comfortable by quoting Torah verses and sharing his own struggle to balance Torah study, secular courses, a job and child-care.
“For them, it’s like diving into a pool and not knowing whether it’s water or acid or rain,” he said.
Aharon, a 25-year-old father of three who asked that his last name not be published to protect his family’s privacy, came with the handwritten résumé on fax paper. He and Mr. Yazdi sat together at a computer to improve it. “If you were looking for a wife right now and I am your matchmaker, what would you say?” Mr. Yazdi asked.
They decided Aharon was punctual, orderly and had a strong work ethic. They emphasized his love of math and perhaps overstated his experience with calculations.
Aharon’s hands were on the keyboard, but Mr. Yazdi was dictating. Under personal skills, they put: “I have the will and ability to learn additional things.”
Rina Castelnuovo and Myra Noveck contributed reporting.

Sunday, May 5, 2013

Getting a job


One of the most fascinating briefings our Farash Foundation Strategic Partnerships Mission enjoyed was by my colleague, Reeva Ninio, Director of Strategic Planning for JDC-Israel’s TEVET Initiative. TEVET is the JDC department working with the Israeli Government and our local partners on all issues of employment and poverty.

Reeva’s insights are fascinating. TEVET works with four major population groups with unique employment challenges: the Haredim (Orthodox), Arabs, Ethiopian-Israelis, and youth.

With our work, the successes have been significant. In 2008, 38% of Haredi men worked. Just four years later that has jumped to 46%. 
We have nine employment centers for Haredim in Israel. They’ll all eventually be transferred to the Government.

But why is employment so critical? 

Because the average Haredi family has seven kids. And when two parents are both working, only 5% of these families are living under the poverty level.
But when both parents are unemployed, 60% of these families are under the poverty level.

Employment and poverty go hand in hand. The more tax-takers we can convert into tax-payers, the better we all are.

Wednesday, October 3, 2012

Career Alternatives [“Chen”] Haifa


Career Alternatives is working with some of the finest Haredi seminaries in Israel to train their young women to enter professions that are more gainful and in higher demand than the over-saturated field of teacher education. Career Alternatives ensures that these young women will be able to contribute significantly to their future families while remaining true to their Haredi values.  By working with the top seminaries, TEVET seeks to help quietly stimulate cross-sector change in women's employment, as other seminaries look to adopt more gainful and diverse career training. 

ELISHEVA is the teacher; the girls will leave here in two years with full preparation, it’s an incubator that helps them think and initiate. She shows some examples of projects:

E-book viewer in E-pub format. It’s an ‘electronic college’ for religious texts, normally in pdf format (which doesn’t allow interactive use). This was a project designed by 7 girls, it’s very exciting – they had to figure out text format from right to left, new fonts, nikud, footnotes; we’re looking at Megilat Esther. The advantage of E-pub is that it adapts itself to the format of the screen (ipad/tablet, iphone, laptop etc) so the challenge is e.g. with the Gmara how to add the parshanut – they used floating windows.
There’s nothing like this in the religious world and it’ s very exciting. It will change the way religiou s people read texts online; what was funny was they were explaining that the text is essentially a rolling scroll … which is what the original text was, I pointed out (pas-glila), so there was something very positive about the discussion.
Multimedia children’s stories, e.g. to teach road safety. This is a huge issu e in the haredi world. 7 girls worked on this project.
There are 27 girls on computer studies first year, 18 in second year, total 45. All aged 18-20.

ETTI (Tevet coordinator) – the Bet Yaakov structure is very strong in the Haredi world, very well respected, traditionally for training teachers and kindergarten teachers but the income for this is decreasing and less funding. There's a new generation of girls who see work differently and the need to bring income differently. There’s always been a connection with the Joint. We’re focusing on realizing people’s potential. Especially here in the seminars – a girl who studies two years has studied 2600 hours in total. If we don’t get into the curriculum we’ll miss a great opportunity for both the haredi community and Israeli society. It’s not simple.
The Seminar is first and foremost and educational institution for building up the girls as good women, good mothers, good citizens. How to grapple with reality, building a Jewish home with Torah, values, ethics but at the same time realizing that there’s no Torah without flour.

Bet Yaakov is the ‘manufacturing factory’ of Haredi society, motivated by the value of education. Partners in Chen include Ministry of Education, Ministry of Finance, Tamat, Seminars, JDC.

There's no model to build here. If your father is a lawyer or a doctor, you can understand and aspire to a career. But here there's no option like that, which is why the role of the employment coordinator is so critical. The girls have no way to think differently.
PNINA is the employment coordinator for Chen. She comes from the community. They couldn’t bring in outsiders like psychologists, advisors etc., because you have to t rain and communicate with people from the inside, there was opposition because of the differences in language and culture. So people like Pnina came to the JDC-Tevet courses and were trained by the best from the outside world, but they themselves are from the Haredi world.

PNINA for the second year we’re working on computer graphics and software engineering, while also adapting the materials to the haredi world. The girls are learning and discovering new skills and capabilities. There are things I can do, and I enjoy, that I didn’t know beforehand. It’s progress. We’re saying to them, come with your values and b uild in the world of employment.
 
There are 21 Bet Yaakov Seminarie s. Chen is in 12 of them. This is the 3rd year in Bet Yaakov Haifa.

Now the girls are learning about interviews, networking, personal marketing, self-confidence. They ran simulations how to do an interview for a job, how to write a resume for the first time. There’s a barrier and they need to do a mental switch, but it’s not opposed to their values. The first year (i.e. third year of program) girls have already found employment in places like Elbit, Rafael, Electric Corporation, and more.

We visit the classrooms, Elisheva is teaching unitask/SQL database management code. There's a huge demand for people with this skill. This is a second year class.

Eliezer is showing one of the final projects for one group of girls – it’s the entire software package for restaurant management, 100 pages, well-designed and extremely professional, with pull-down menus for different food categories (vegetarian/price/calories/needs/etc) working in conjunction with the kitchen, wait-staff and more. Very impressive.

Friday, September 21, 2012

Arab-Israeli One Stop Employment Center


JDC's Cityworks program works to help adults in the Arab sector, attain self-sufficiency and restore their economic independence by enabling cities to provide economic opportunities for their constituents. The model's success stems from its ability to place the responsibility for employment assistance firmly in the hands of local authorities by empowering them to fulfill this charge.
Location: Matnas Segev Shalom  “Rian Center

We start our visit at the Of Oz Chicken Factory. 180 of the 700 workers in the factory came from Rian, The Center works in several locations, Segev, Chora, more to come. There was a culture of not-working here so it wasn’t easy to get started. We invested heavily in local leadership to persuade people to work. You can’t open a factory here if people won’t work and even now there's massive turnover. People leave after a day or two and they don’t return. Why bother. We’re trying to enhance and deepen a sense of commitment to work. That every community will be talking about work. Now we’re seeing people who final understand the value of work.

We opened a women’s chef’s course because men and women cooked separately at weddings and events. They would bring cooks from the territories, so it was important to develop a local initiative.

The Of Oz factory: they have 1300 workers on the list but only 700 actually work there. Some only came for a day, or didn’t even turn up. But those that have been coming in to work regularly feel like they belong. There are 30 year olds (and older) who have never worked, but they love to come in, it opens up a new world for them. Increasing work commitment, increasing sense of protecting and preserving the work equipment.

The connection between the factory (in planning) and the Center began some ten years ago, but the factory only opened last year. They ran recruitment days in the local Matnas and ran interviews.
Note the photo of the main floor (“piruk”) where you have men and women separate, and a separate line of women wearing head-coverings. It was important for everyone to preserve ways to integrate, allow women to find a career path.

Segev Shalom is a Beduin town, 7000 population, of which 60% are aged under 18. Meaning of the word Rian is fertile ground in Arabic. The Center is in the basement of the local Matnas.

BADR is the Rian Center Director. The team chose the name because they felt it was important to emphasize the local roots. There is a clear lack of trust in GOI.

MUHAMAD is the overall Director for the region: when they opened the factory people stopped coming to the Center because they thought it was the same thing. So we had to go out and explain to people. There are huge challenges and also successes. Usually there’s no investment in people here; now we have a chance. People need to go through a process, and that’s not easy. Sometimes five meetings isn’t enough. People have excuses, problems, but we don’t despair. We feel a sense of mission. Our aim is empowerment, changing the culture of work. It’s critical because what was created here left people without the tools to work. Everything changed here. Once, everyone worked. But the urbanization process changed us and we didn’t have the tools to work. People received handouts and they got used to it, and now you have a second generation (and perhaps even third) of unemployed. People developed ‘walls’ – I can’t do it, they won’t accept me. But the work market is open to accepting them.

BADR Segev Shalom has 7500 residents and another 5000 in the outlying areas who receive health and education services. The town was recognized in 1999. 60% are under the age of 18.
3400 are working-age.
1400 are working according to a 2008 survey, now it’s probably closer to 2000. 30% of working-age women actually work.

The program has an advisory committee from the community, they convene, discuss, give and receive updates. There’s a monthly updates page that goes out to 250 managers in the area.
The Center has “easy” and “difficult” participants, defined by the need to invest energy in them, level of Hebrew language, and more. The critical emphasis is on the amount of professional training needed.

RAVICHA (in the purple head-covering) participated in the metaplot course. The Rian Center published a note in the town about courses , I went, it was 8 months long, because I didn’t need to go to Beersheva (like with the other course, two years ago, which I couldn’t do). But the Segev course is ours, it’s real, it’s close. I have five children in my mishpachton, the families pay a symbolic sum to take part.
Ravicha had never worked before. The metaplot course opened a new world for her, and now for other women, because if you can offer arrangements for children then the mothers can find a job. Ravicha smiles. I enjoy my job. I want to send my kids to study in university. My husband wasn’t opposed to my working because I'm bringing home money.

MIRIAM (in the blue-white covering) is the occupational community social worker. You can take people out of the cycle of poverty now because we have a budget and willingness to overcome the negatives in our society. It was obvious that we’re not just talking about numbers but rather about social change. There was a circle of unemployment and helplessness. It’s not an easy process, you need a lot of patience. It’s not just the husbands, it’s also the language, the culture.
There are 40 women from Segev who work in agricultural greenhouses – but even there you need basic Hebrew, so we needed to train them.

Rian has run courses on such subjects as air-conditioning installation, electrician, engineering, car electrics, welding. They needed to work with very different groups: men, women, youth. They set up an Imams Forum, and the Imams were very supportive, they could hand out flyers in the mosques). They worked in the schools on explanation, to try to change how youth think about employment in a three-stage process (first stage already happened):
explaining what is the employment scene, supply and demand of jobs, equipping the youth with basic concepts, how to write a resume.
Meeting with experts
Meeting at the Center

The professionals run home visits, they get neighbors together, explanation materials. They don’t have enough professionals. There are two supplemental classes for people to finish 10th and 12th grades. There are problems with low self-image. In practically every kind of job you have to go through a placement exam with a personnel firm, therefore the placement exam is critical; it’s a huge obstacle so we’re working to promote culturally-sensitive testing.
They have 820 people listed in their database, of whom 417 are working. Half of them are women, 70 are in courses.

In the Sherut Taasuka 7% find employment
With the personnel agencies, 20% find employment
With the Riad Center, 50% find employment. This is a huge achievement.

As you walk out of the Matnas you can see the town. Every house still has a tent next to it; that’s where people sit in the evenings. Not everyone has accepted the concept of urban life.


Tuesday, September 11, 2012

Rehadiya


TEVET's Employment Program for Arab Women provides a multitude of training and 'soft-skills' workshops for Arab-Israelis with no workforce experience and low education levels. The workshops are followed by personal employment mentoring, job placement and ongoing support. Originally developed to integrate Ethiopian-Israeli women into the workplace for the first time, this model has been successful adapted to assist Arab-Israeli women around the country.
Location: 19 Pierre Mendes Parnas St. Jaffa (top floor)

SAFA YONEZ (blue covering) is a Yafo resident, set up the amuta to connect to Eshet Chayil. Saw the need to help women here integrate into the workforce. She's a social worker, studied business MA .

MICHAL is the Central region Eshet Chayil Coordinator. The program will be transferred eventually to the Matnas and Welfare Department of the Municipality. Set up a group of 30 women, employment workshop, expose them to the work world, most have never worked or only in cleaning, caregiving etc. Learning skills, potential, encouragement, how to manage time, budget, conflict, computers.

The connection with employers is critical. There are elements of racism and discrimination, but there are lots of successes with encouragement and explanation. This is the second year of the program, it’s a three year program, now we have 22 women in. They’re also mentored when they have the job, leverage up their position (upgrade), and the group itself has to create a community project to benefit the community, like a cultural evening, creating a book for women on rights/duties, recipes for the working woman, etc. There's a private meeting once every two weeks with the coordinator for guidance and support.

Rehadiya means “strong woman” (i.e. eshet chayil) but as of now they haven’t been using the Arabic name.
 
AVIVA (white/black shirt) is the Eshet Chayil Coordinator, replaced Fatma on maternity leave. I hesitated on coming but they accept, they're genuine. I'm all the time pushing, not leaving them alone, phone, meetings.

TISAR (in pink; her name means ‘victory’) has three children, one is getting married this month. This project is my destiny. I used to work, but 17 years ago I got sick. Operations, hospital stays. I was a baker/conditor, but with increasing health problems so I had to stop. My daughter knew Fatma and sent me to her. I was scared but I tried. I found that I am a new person. Better. With support and encouragement. I learned, I participated in the computer workshop and more, soon I'm starting the English course. I found a job as the Referalls Coordinator in the Territories for Doctors for Human Rights, it’s fascinating. I used to undergo difficult treatments, hospital stays every two months. But since July I haven’t had a single injection. That’s my victory. Thanks to you. I'm a success story thanks to you.
We grew up thinking “only in Yafo.” But you can look further than here. It’s suffocating here. The program has helped me with  my children, to help them be more independent, prouder, it’s a better model of how we can be. We have more economic independence now.

YASMIN (in the black covering) has three children, worked in the past in cleaning and taking care of elderly. One day my eldest daughter, aged 12, saw a notice about a class in English and computing, and said, mom, whenever I ask for help in English or on the computer, you say that you don’t understand these things, so why don’t you go learn?
So I spoke with Fatma and came in for an interview. And she said, yes there's a course on computers and English, but there's also a women’s empowerment group on employment. I didn’t understand what that was and why I should do it, I really preferred what I already knew – cleaning, etc. – but she persuaded me to lift up my eyes.
The course was fascinating, it gave us tools, how to walk upright with your head held high, I can do these things. How to prepare a resume, how to behave in a job interview, to speak, body language, how to work every day. The most important thing we learned was about time management; if you’re working eight hours a day but you have a home and children.
Today I'm a customer service representative (she's very proud) at “kol yichol” service for mobile phones in Rishon LeZion, I'm a shift supervisor, responsible for 23 other employees in my team.
It can be difficult at first when the wife leaves the house to go work; I got tips on how to prepare my husband and the children. Mom isn’t always going to be at home cleaning and cooking – that’s very difficult for us, so you have to educate so the family is understanding. My husband is very proud of me, he looks after me – he told me this morning, don’t do anything silly in this meeting today (al ta’asi fadichot), make me proud.

NURA (pink covering) is 28, has a son and two daughters. I worked for a year before I had children, making boxes in a bakery, but then I stopped. I sat at home. My son brought me a note home about how if you want to find work, call this number, and that’s how I met Fatma. The empowerment course gave me huge self-confidence. How to get out of the house, how to speak. We talked about things I didn’t even know I could do. Then I participated in the children’s caregivers’ course (metaplot) for two months, it was difficult but now I succeeded and now I'm a fulltime WIZO caregiver in Tel Aviv from 8am to 4pm, I'm very successful. It’s raised my self-confidence. I'm so happy I did this.

There's a discussion that the role of the mother-in-law is critical in this society. It’s also the main obstacle to many of the younger wives leaving the traditional structure. How will his mother react if there isn’t a hot meal ready for the husband and children. But there's an interesting side-effect that living in Yafo means that the husbands want the wives to go work so as to bring more family income.

We work closely with the Municipality and the schools to spread information about the program; there's a lot of interest. Many of the women here don’t think about raising their horizons, they think about cleaning jobs or working with elderly. But we push them to think higher, to strengthen their potential, to leverage.